Introducing Partner Relationship Management (PRM)

In this difficult economy, companies are looking for tools that can help them retain the loyalty -- and business -- of their customers. Customer Relationship Management (CRM) is one such tool that's received a lot of attention lately.

The Fallacy of Qualified Leads

"We don't get enough qualified leads!" How many times have you heard your VP of Sales make this statement? The common answer from marketing is "we have generated lots of leads, but sales doesn't follow up on them." "But these leads are not qualified", would be the familiar rebuttal from the sales trenches.