Measuring Search And Offline Marketing Success
The session "Measuring Search & Offline Marketing Success" touched on the importance of tracking offline conversions that start through search. (Coverage of…
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The session "Measuring Search & Offline Marketing Success" touched on the importance of tracking offline conversions that start through search. (Coverage of…
Twitter has entered the top 100 most visited websites in the UK according to Hitwise. It came in at number 91 beating out Expedia UK, Gumtree, easyJet, Digital Spy, and Money Supermarket, which Hitwise research director Robin Goad refers to as "online heavyweights." Twitter traffic has multiplied by 27 over the last year, and this is only the main site. It doesn't take into account…
Some are very, very particular about their liquor, but maybe only a few are so selective they would employ interactive iPhone app magic to find out who carries a certain brand. Nonetheless, Proximo’s Liquor Locator both reinforces a brand image all liquor sellers push—that their customers are a selective, discerning, elite who never settle—and demonstrates how the era of the web app can be strikingly…
Last night Facebook announced a new feature for users who share content on the social network. Now when you post content, your friends will be able to let you know if they like what you're posting by simply clicking a button.
The majority (71%) of social network users have two or more profiles on different sites and 26 percent have four or more profiles, according to new research from InsightExpress. Among social network users who have created only one profile, 46 percent are on MySpace and 36 percent are on Facebook. Those who have two or three profiles can be found on MySpace (78%), Facebook (71%),…
There is an interesting thread going on at the WebmasterWorld forum looking at whether or not Google favors forums in search results. Matt Cutts tells me that he can neither confirm nor deny this. The thread is started by someone with the handle "bouncybunny," who posts: Once it was directories, then blogs, now forums... maybe. I have no empirical evidence for this, but it seems…