Communicating with Case Studies

A couple of colleagues and I were discussing a new business idea, but we had trouble expressing how this new business would provide value. And out of our discussions came the idea of writing a case study. If you're not familiar with them, case studies are histories of business initiatives.

Why Are You Doing Everything Yourself?

When I coach my entrepreneur clients, one problem I often see is that they're not taking enough time to market and grow their business. It's not that they don't understand the value of those efforts, or they don't want to make the time. It's that they're simply trying to do too much by themselves. They're so busy running their business that they're not working ON…

Proper Use Of Meta tags For A High Google Ranking

Google is currently the web's most popular search engine. Getting a high Google ranking is a must if you want your website to succeed! In addition to being the most used search engine in its own right, Google also provides the search results for other mega-sites, including America Online. By following a few simple guidelines, you can watch your site climb up the Google ladder…

The #1 Rule for Businesses – Be Professional

Have you ever walked into a store and things looked sloppy? Stores should have nice neat displays, right? Normally, yes, but sometimes they get a bit messy on busy days and we all understand how that can happen.