Relationship Marketing King: Wal-Mart Still No. 1
The economists are still telling us how bad the U.S. economy is, but don’t say anything about the bad economy to your local Wal-Mart greeter.
His or her employer just witnessed revenues grow by 12 percent in 2002, to $246.5 billion. He or she will probably proudly let you know that Wal-Mart Stores Inc. was just ranked number one-again-by Fortune magazine, leading the top 500 corporations for a second year in a row.
How do they do it?
Launching the Net Company
One of the most common questions I get from readers is, “What does it take to start an Internet business?” The assumption is that launching an Internet business is somehow different from starting an offline business. In truth, getting a business off the ground is no easier or less expensive online than it is offline.
eCommerce: Your Opportunities are Unlimited
Peter Drucker believes ecommerce will be to the Information Revolution what the railroads were to the Industrial Revolution.* To oversimplify, the Industrial Revolution was a time in which tools were produced that replaced people in the manufacture of goods. In the first thirty years, all was devoted to producing known products with machines.
Liquid Markup
Liquid was created because there was no markup language available to create sophisticated interactive animations that could be displayed in a web browser. * If you don’t know anything about scripting, but have a basic understanding of HTML, you will still be able to use Liquid to create both sophisticated presentations and all kinds of 2D games.
The Truth About Pay Per Click Marketing
The key to an effective Pay-Per-Click program is driving the “right” traffic to your website. Since you pay every time someone clicks through to your site you want to attract only visitors who are interested in your product or service. And you want to be sure that, when they arrive at your site, they can find what they’re looking for- quickly.
Clients Who Delay Making a Decision
More and more salespeople are facing sales situations in which clients are delaying the close. To begin to get the sale back on track the salesperson has to first really understand what is causing the delay. Is it really a delay? Does the opportunity exist? If so, what are the best steps to regain momentum? By knowing why the deal is on hold you can plan a strategy that can help remove the obstacle. You also must find a way to create a sense of urgency and remain positive and not show signs of frustration. Let’s look at each of these:
Who’s In, Who’s Out: The Continuing Saga Of The Search Engine Wars
There have been a lot of changes on the search engine front in the past year. So many that it’s hard to keep track of who’s still a major player and who isn’t in the search engine game. With so many turning to “Pay for Submission and Pay per Click” models, there aren’t a lot left that still accept free submissions. And of those that do,it’s hard to tell exactly which ones are worth your time.
Let’s review the list to see who’s still standing, who’s charging and who isn’t:
Ezine Readers Not Biting? Change the Bait
A newsletter can be a fantastic way to lure new customers, but without the right bait, you can send out line after line (or issue after issue) and not get a single bite.
What should you be baiting your newsletter with? Let’s take a look:
Bandwidth, Contention, and Profits
Whether your company offers data service to businesses, residential consumers, apartment dwellers, or university faculty and staff the effort required to provide quality data services becomes increasingly complex as you add customers or users. Contention is one of the most significant forces working against your efforts to deliver cost effective quality data services to your customers. Contention forces you to use more and more of your available bandwidth to control who has access to your shared service.
3 Tips On Using Contrast
If you have a website, it needs to grab attention. You have to catch a visitor’s interest and make him or her want to delve into your site. Otherwise, the site won’t do you much good, no matter how much traffic you’re getting.