network
Better than such offline promotion as press releases, talks, or book reviews? Better than search engine placement, banner ads, ezines and news…
In 1997, my boss (ex-military) was telling me what he had to offer me-a 401k and he was nailing down disability insurance. I was not impressed, as he micro-managed me, harassed me in public from time-to-time, and continued with his unspoken but blatantly obvious policy of hiring ex-military men in recovery.
We writers are a powerful lot. We control time. We dictate actions. We control destinies.
Being able to code C# with Excel 2003 is great fun but now its time for something a bit more useful. This next code sample shows how to connect to the internet inside of Excel. The idea is when the workbook opens the code behind the workbook searches for quotes on NASDAQ and then populates the spreadsheet with the data. You can imagine you could…
Around 10% of us are introverts (though even Jung proposed it was the rare person who was 100% introverted 100% of the time), but nevertheless the world is more neatly arranged for the extravert. Introverts can be excellent salespeople and also presenters (as can extraverts), but they do it differently.
Lately, I have come across a number of articles and colleagues pronouncing the demise of B2B branding. I would like to offer a different viewpoint: B2B branding is not obsolete. At the same time, it has to be redefined to fit the context of B2B today.
