The Five Key Elements Of B2B Branding

Lately, I have come across a number of articles and colleagues pronouncing the demise of B2B branding. I would like to offer a different viewpoint: B2B branding is not obsolete. At the same time, it has to be redefined to fit the context of B2B today.

5 min read Archive

Follow The Leaders

Why not pick one guru and follow his plan step by step until you achieve his results and make as much money as he does? Because you never will. Copycats never do. If you have ever purchased a brand new ebook, waited impatiently as it downloaded and then opened it to experience deja vu, you know what I mean. Instead I have another suggestion.

3 min read Archive

What Hiring Managers Really Look For In Resumes And Cover Letters

"There has also been a lot of spin about how long or short a resume should be. From my perspective as a recruiter, a resume should be as long as necessary. For example, a candidate with five years' experience should not require a 3-page resume. Or, a candidate with 18 years' experience should not be reduced to a 1-page resume. Length of resume depends entirely…

3 min read Employment

The Shocking Tax Benefits Of Section 179

Hi Wayne: What can you tell me about Section 179? I own a small business and have heard that I can obtain a substantial tax benefit by purchasing a new vehicle. I was told that to obtain the most benefit I should purchase a vehicle with at least 6000 lb. Gross Vehicle Weight. How much benefit could I expect and do I have to maintain…

3 min read Archive