Blogging Hits Crossroads: A-Listers Giving Up

An old colleague of mine used to joke he was one of millions whose job it was to “feed the internet.” This past November, an alumnus of a prestigious writing program in Louisville, Ky. told soon-to-be-alumni his blogging career was short-lived because, like a bad girlfriend, his blog constantly needed him.

Danny Sullivan Delivers SMX West Keynote

The SMX West conference began today, and Danny Sullivan, its co-chair and the editor-in-chief of Search Engine Land, gave the keynote to truly kick things off.  Sullivan took an all-inclusive look at the search industry, touching on current standings, trends, and also what he'd like to see happen.

Gmail Lets Users Share Their Location With Recipients

Perhaps you're a hard-charging businessperson who wants clients to know their questions will be answered even if you're on the beach.  Or maybe you're just someone who feels a need to quietly brag about vacationing overseas.  Either way, Google's got you covered with a new "add your location to your signature" Gmail feature.

Yahoo Doesn’t Seem Worried About Gmail

Gmail is growing rapidly. Yahoo has long dominated the race against Microsoft's Hotmail and Google's Gmail, but Gmail is on pace to overthrow the other two. I got in touch with Yahoo Mail's VP John Kremer to try and find out some expectations Yahoo has for Yahoo Mail.

Measuring Search And Offline Marketing Success

The session "Measuring Search & Offline Marketing Success" touched on the importance of tracking offline conversions that start through search. (Coverage of SMX West continues at Webproworld Videos.  Keep an eye on Webproworld for more notes and videos from the event this week.)