Archive
Kill The Market And You Kill The System
If you are, or plan on doing, any sort on email marketing you need to read this article. I know, you're sick…
Part of the
network
network
Complaining Customers Are Good For Business
Remember the Coca Cola marketing disaster a few years ago? They tried to switch Coke drinkers to New Coke. It didn't work. Fortunately, the company quickly recognized the problem and had the resources to recover fast. Their follow up research revealed that only 1 unhappy customer in 50 takes time to complain. The other 49 just quietly switch brands.
Build Your Permission Marketing Database
Hi Eran: You mention "target customer permissions" in your article and I'm just trying to understand this concept. Here's an example: I buy my target lists from companies and use them to conduct direct marketing. (Large AS/400 companies). Now, gathering customer permissions - is this the ability to obtain information about a direst mail respondent and to now add them to my marketing contact 'mix'?…
Creating a Tree Diagram
9.3.1. Problem You want to show the hierarchical structure of your data as a tree.
Thanks For Your Regularly-Published e-Zine!
I've been avidly reading in full or at least glancing through for the past 18 months. The articles & tips have been truly helpful to us in growing our web presence. My name is Ron Parrs & I'm the owner & President of Par Pool & Spa and the website's webmaster, a "small" company located in Stratford, CT.
10 Tips For Writing Good Sales Copy
Writing an ad? The tips below -- and the important warning that follows -- will help you to get the very best response.
