Build Your Permission Marketing Database

Hi Eran: You mention "target customer permissions" in your article and I'm just trying to understand this concept. Here's an example: I buy my target lists from companies and use them to conduct direct marketing. (Large AS/400 companies). Now, gathering customer permissions - is this the ability to obtain information about a direst mail respondent and to now add them to my marketing contact 'mix'?…

Thanks For Your Regularly-Published e-Zine!

I've been avidly reading in full or at least glancing through for the past 18 months. The articles & tips have been truly helpful to us in growing our web presence. My name is Ron Parrs & I'm the owner & President of Par Pool & Spa and the website's webmaster, a "small" company located in Stratford, CT.

Combating SPAM Problems in a Corporate Environment

Perhaps no problem plagues the Internet as deeply as that of unsolicited junk E-mail, or SPAM. While there's no doubt that SPAM can be annoying to the end users, SPAM can cause problems for both the network administrators and for those who own or manage a company. The reason for this is that SPAM robs your company of productivity and of system resources.