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As most of you already know the greatest rewards of an online business consists of independence and financial freedom. But to realize…
Would you put on a blindfold and then walk across a busy road? Or jump into a lake without checking how deep it is? No, of course you wouldn't. So why do some people launch an online business without first carrying out some research to see if it is likely to work?
First of all what IS a "service mark?" Well, a trademark applies to goods or products (such as a car or a washing machine) while a service mark refers to services (like coaching, transportation and storage, or legal work).
One of the most life altering hardships a divorce imposes on us are financial. This is especially true if you have been the "stay at home" parent. Of course you will get 50% of the money and assets, and you will also get child support. But the income that was supporting your family in one house and lifestyle now has to be divided into two.…
Remember the Coca Cola marketing disaster a few years ago? They tried to switch Coke drinkers to New Coke. It didn't work. Fortunately, the company quickly recognized the problem and had the resources to recover fast. Their follow up research revealed that only 1 unhappy customer in 50 takes time to complain. The other 49 just quietly switch brands.
Hi Eran: You mention "target customer permissions" in your article and I'm just trying to understand this concept. Here's an example: I buy my target lists from companies and use them to conduct direct marketing. (Large AS/400 companies). Now, gathering customer permissions - is this the ability to obtain information about a direst mail respondent and to now add them to my marketing contact 'mix'?…
