Have You Registered Your Service Mark?

First of all what IS a "service mark?" Well, a trademark applies to goods or products (such as a car or a washing machine) while a service mark refers to services (like coaching, transportation and storage, or legal work).

2 min read Archive

Divorce Initiates Careers

One of the most life altering hardships a divorce imposes on us are financial. This is especially true if you have been the "stay at home" parent. Of course you will get 50% of the money and assets, and you will also get child support. But the income that was supporting your family in one house and lifestyle now has to be divided into two.…

3 min read Archive

Complaining Customers Are Good For Business

Remember the Coca Cola marketing disaster a few years ago? They tried to switch Coke drinkers to New Coke. It didn't work. Fortunately, the company quickly recognized the problem and had the resources to recover fast. Their follow up research revealed that only 1 unhappy customer in 50 takes time to complain. The other 49 just quietly switch brands.

4 min read Archive

Build Your Permission Marketing Database

Hi Eran: You mention "target customer permissions" in your article and I'm just trying to understand this concept. Here's an example: I buy my target lists from companies and use them to conduct direct marketing. (Large AS/400 companies). Now, gathering customer permissions - is this the ability to obtain information about a direst mail respondent and to now add them to my marketing contact 'mix'?…

3 min read Archive