Corporate Image & Trustworthiness

Corporate image-makers and brand agencies have only hurt themselves by ignoring the correct methodologies required for proper naming. Agencies asking sub-contractors to hire free-lancers to do their brainstorming and run focus groups.

Turning the Job You Have into the Job You Want

A while back I got a call from a woman named Norma Landry, an administrator in a small religious denomination. Norma's bishop had asked her to contact me about conducting a Filling the Glass productivity and job satisfaction session for the church's ministers.

A Phd in Internet Marketing

Let's take a look at the job requirements of an internet entreprenuer, if you had to go through an interview before you actually started working. Okay, first you would definitely need an MBA.

Personal Feedback

Internet marketing takes a lot of work. I am not going to lie. Anyone that tells you otherwise has already made it past the startup phase and has reached guru status. In the end, only you can decide which route you want to take on the web and asking yourself a few simple questions may be more important than finding "the next big trend."