Archive
Marketing Beyond the Hype
Hype is just an icebreaker. It puts people in the mood to hear the rest of your marketing message.
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Getting To The Heart Of Insincere Debtors
Q) Jim: How can I be sure that I've gotten to the heart of the problem when I suspect the debtor is being insincere, or even dishonest?
Should You Euthanize Your Project?
You probably haven't thought about inviting Dr. Kevorkian to one of your project meetings, but maybe you should. Although you might not want to join Dr. Kevorkian's well publicized crusade to legalize physician assisted suicide, he has some very valuable lessons to teach us about delivering successful IT projects.
PR Failure Defined
I define public relations failure this way:
How to Develop an Effective Company Profile
A company profile is essentially a resume for your company that you use to establish your credibility with the market you serve. Your company profile helps potential customers to understand your business as well as to understand your company's approach, unique strengths, and relevant experience.
The Law of Income
The concept behind any form of wealth is creating income. Are you satisfied with your current income?
