Archive
Beyond Pure Mini-Sites
In its purest form, a mini-site consists only of a sales pitch and an order form. While many successful marketers believe this…
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A Well-Oiled Strategy Machine
Yes, that's what public relations really is when it tracks important external audience perceptions and follow on behaviors. And again when it does something about those perceptions and behaviors by reaching, persuading and moving to actions you desire, those people whose behaviors affect your organization the most.
Windows Tips By Carey Holzman – Part I
Carey Holzman has spent years troubleshooting Windows systems. Here he shares a few of his collected tips and tricks that might help you with your Windows-based computer.
Give Your Site A Definition!
On your own website, it's obvious to you what your company does and what your site is all about. However, the odds are high that your visitors won't automatically know that information the first time they come to your site.
11 Ways to Maximize Your Agencys Value
You've gone through a long, time-consuming search to find the right agency. You invested hours in talking to colleagues in other companies, pouring through credentials, interviewing agency principals, weighing proposals and chemistry.
Search Engine Basics: The Meta Tag
Now, I know what you are thinking; "surely we don't need to worry about Meta tags, as most search engines ignore them" and for the most part you would be right. The importance of Meta tags has diminished so considerably over the past couple of years, that I fully expect this to be the last article that I will write discussing their optimization. That's not…
