Give Your Site A Definition!

On your own website, it's obvious to you what your company does and what your site is all about. However, the odds are high that your visitors won't automatically know that information the first time they come to your site.

11 Ways to Maximize Your Agencys Value

You've gone through a long, time-consuming search to find the right agency. You invested hours in talking to colleagues in other companies, pouring through credentials, interviewing agency principals, weighing proposals and chemistry.

Search Engine Basics: The Meta Tag

Now, I know what you are thinking; "surely we don't need to worry about Meta tags, as most search engines ignore them" and for the most part you would be right. The importance of Meta tags has diminished so considerably over the past couple of years, that I fully expect this to be the last article that I will write discussing their optimization. That's not…

Business Success is Rooted in Sales

When I launched my first business I had a wildly mistaken view of what business actually is. First off, I thought an enterprise was about money. I thought business was about the accumulation, budgeting and the careful spending of dollars. Certainly that's part of business. But it's not the important part. I also mistakenly thought business was about creating a high-quality product or service that…