Archive
How to Take Advantage of Public Relations
Decide once and for all to do something about those outside audiences whose behaviors affect your organization the most.
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Life After Press Release Distribution?
A few weeks ago I was participating on an on-line message board. One of the members was a new business owner who was very excited about sending out her company's first press release. The question she posted to the group was important, but also a common one echoed by so many small-business owners charged with handling media coverage in-house for the first time: "Now that…
Top 3 Reasons Why You Should Make Forums Work For You
As you know the marketing aspect of the Internet is changing every few months. As such keeping on top is really tough, but how about those aspects that haven’t changed since online marketing began.
Network Neighborhood, Visionfs, Samba Authentication and all that
Unix and Linux machines have been able to provide Network Neighborhood style file and print services for some time now, but I constantly see confusion and problems due to misunderstanding of how these things work. I'm going to use an example from a real situation involving an XP user and a SCO Visionfs network. The concepts of this apply to Linux, Mac, Samba: it doesn't…
IDS-Can you afford not to have one?
Everyone has an opinion as to the longevity of this type of technology, its validity and its capabilities as a security tool. Most security professionals will agree that an IDS cannot be used as your only form of defence. If an IDS is deployed in the correct manner, that is as part of an overall security program, with the correct processes and procedures in place…
Are You Being Fooled By Your Advertising Results?
You may work hard at tracking traffic. You may calculate a CR (Conversion Ratio) as a percentage, maybe accurate to two decimal places. And track several
