Easy Ways To Suck Prospects Into Your Sales Letter And Keep Them
If you want your sales letters to hold your prospect’s attention like a car accident if you want readers to stick inside your ads like flies stuck in a glob of glue then keep reading because I’m going to reveal the secret for creating your own “stick like glue” sales letters and ads.
Track And Analyze Your Web Site Traffic
1. Track and analyze your web site traffic.
Most web hosts offer traffic analysis data to their clients, and it is arguably the most important tool at your disposal in measuring the effectiveness of your website. By taking the time to understand this data, you can begin to understand the motivations and interests of your audience. Are many of them leaving on one particular page? Perhaps you should make some changes to keep their interest. Are most of them looking at one particular part of your site? Perhaps you should make it a more featured area. Since this data updates on a regular basis, you are also able to gauge the effectiveness of any changes that you make. These are the most basic examples, as there are many more useful bits of information available- what search terms your visitors are using to find you, what sites are bringing you the most traffic, how long your visitors are staying, etc. Maintaining a successful website is an ongoing process, and visitor data is crucial to getting optimum results.
The Ugly Side Of Internet Marketing
Did that headline grab your attention?
I have experimented with many different headlines on my sites and found that you can take the same sales letter yet your sales will increase or decrease depending on the headline you are using.
SonicWall Firewall Provides Content Filtering for Networks
Recently, I was asked to help a school install Internet access for the classroom Macs. They already had an Ethernet network installed. I recommended DirecTVDSL (formerly Telocity) as the provider and ordered their DSL service. One advantage of their service over some cable and DSL providers is the provision of a fixed IP address. So if the school wanted to host their own website, it would be possible. Service was connected in less than 2 weeks. [Update: In December 2002 DirecTV DSL announced they would cease operations, at this time Bellsouth looks like the preferred replacement vendor].
Four Traps that Catch Entrepreneurs
“A problem cannot be solved on the same level that it was created.” – Albert Einstein
Introducing Partner Relationship Management (PRM)
In this difficult economy, companies are looking for tools that can help them retain the loyalty — and business — of their customers. Customer Relationship Management (CRM) is one such tool that’s received a lot of attention lately.
Design Details: Important Or Not?
When it comes to web development, there is a fine line between worrying too much about details and not worrying about them enough.
How to Organize Your Email Without Losing It (Part 2)
Part 1 of this article (www.isitebuild.com/organizedemail) discussed how to efficiently organize your email so you can spend more time on building a profitable business.
The Fallacy of Qualified Leads
“We don’t get enough qualified leads!” How many times have you heard your VP of Sales make this statement? The common answer from marketing is “we have generated lots of leads, but sales doesn’t follow up on them.” “But these leads are not qualified”, would be the familiar rebuttal from the sales trenches.
Do You Want a Job Created Just For You?
In good times and bad, there are jobs to be had.
But if you follow the crowds and apply only for positions advertised in the classifieds or on Internet job sites you’re doing what everybody else is doing.