To Maximize Your PR, Get in the Reporters Rolodex

If you had to choose just one tactic above all others for gaining consistent and positive attention from the news media, here is the one you should choose: Get your name in the Rolodexes of the reporters who can do you the most good.

About that Dream…

"I am not afraid of storms, for I am learning how to sail my ship." --Louisa May Alcott