The Definition of Marketing

The Problem With Double Opt-In?

There are many who believe that using a double opt-in procedure to add subscribers, members, or names to a list is necessary to be sure that you are only signing up those who really want to be signed up. I disagree.

Can a Trojan Cause Outlook Express to Hang?

Quesiton: I am using MS Windows Pro on a laptop with Intel 850Mhz and 256MB RAM connected to the Internet using cable. Using Norton Personal Internet Security. I was cleaning up some messages in my inbox (Outlook Express). I tried to delete a message from "MAILER-DAEMON@mail09b.bellsouth-hosting.net" the subject failure notice. Each time I clicked on it my computer froze and I got the message that…

The “Less Is More” Tease

A Site Review Of Gaslamp.org By Jonathan Hilgeman of SiteCreative.com. Two thumbs up for the front page. It feels JUST right! The black background and the jazz/trumpet player goes hand-in-hand with the idea of a fun night for me, and I'm not even that much into jazz.

No White Text On A Black Background

A Site Review Of Gaslamp.org By Michael E. Black of Tec-Inc.com. My first observation was the black background with white text. White text is very difficult to read on any background color. So anywhere on the site where a choice is made to white text, my vote is to change the plan. White text should only be considered when it is large bold lettering done…

EQ–For the Agony and the Ecstasy

"The Agony and the Ecstasy" is the title of a novel about Michelangelo, by Irving Stone. When I encountered the title in middle school, I decided to read the book to find out what "agony" and "ecstasy" might be like, states of existence apparently available to uber-humans like Michelangelo. I was sure I had not experienced them.