Sharpen Your News Peg to Hook Reporters

Of all the journalism concepts that PR pros should know, the least understood and the most misinterpreted is the news peg. You cannot hope to succeed as a PR Rainmaker if you fail to grasp this basic idea.

Malfunctioning New PC

Question: I have a new computer that was just built for me. I have an Intel Pentium 4 3.06GHZ processor 1 gig ram, 120 gig HD and my vid card is ATI Radeon 9700 Pro and an LCD Monitor. When transferring files - graphic and fonts - from one folder to another on the desktop (I'm using XP) the monitor goes black yet the system…

Search Engine Optimization Secrets

I'm sure that everyone knows that the travel sector is one of the most competitive online. There are literally thousands of sites and the search engine rankings appear to be controlled by the big corporate travel sites. So where does that leave a small travel business on the internet? Well, there are actually still many opportunities for these sites.