Starting An In-House SEO Program

How do you do in-house SEO if you have never done it before? In the session "In House: I'm responsible for SEO now what?" the panel offers advice on how to create a successful in-house SEO program. (Coverage of SMX West continues at Webproworld Videos.  Keep an eye on Webproworld for more notes and videos from the event this week.)

1 min read Archive

Tips For Ranking Higher On and With YouTube

Did you know that YouTube is the 2nd largest search engine and the 4th largest web property?  It also attracts hundreds of millions of users a month, and 15 hours of video are uploaded every minute. A web presence with that much power really shouldn't be ignored. At SMX West, YouTube Product Manager Matt Liu made these points, and they are good points to consider…

5 min read Archive

eBay Wants Its Sellers Back

Early last year, eBay inflicted some damaging policy changes that sent many sellers running for the hills. Now, they apparently are changing the rules to remove negative comments left by customers towards the sellers.

1 min read Archive

Top Ranking in Google Isn’t Top Rank Anymore

“The top position is no longer winner-take-all,” Bryan Horling, a Google software engineer in charge of Personalized Search, told the SMX West audience in Santa Clara California. After a decade of trying to claim that prize, that may or may not be good news to some. (Coverage of SMX West continues at Webproworld Videos.  Keep an eye on Webproworld for more notes and videos from…

2 min read Archive

Keyword List Expansion Tips From Google

Using the right keywords in your search engine marketing campaigns will obviously yield the best results. Unfortunately, we don't always know what those best keywords are. And even if we do have the best ones nailed, there might be others that would potentially perform just as well or close. On the Google Analytics Blog, Google offers a few tips for expanding your keyword lists to…

1 min read Archive