A Well-Oiled Strategy Machine
Yes, that’s what public relations really is when it tracks important external audience perceptions and follow on behaviors. And again when it does something about those perceptions and behaviors by reaching, persuading and moving to actions you desire, those people whose behaviors affect your organization the most.
Windows Tips By Carey Holzman – Part I
Carey Holzman has spent years troubleshooting Windows systems. Here he shares a few of his collected tips and tricks that might help you with your Windows-based computer.
Give Your Site A Definition!
On your own website, it’s obvious to you what your company does and what your site is all about. However, the odds are high that your visitors won’t automatically know that information the first time they come to your site.
11 Ways to Maximize Your Agencys Value
You’ve gone through a long, time-consuming search to find the right agency. You invested hours in talking to colleagues in other companies, pouring through credentials, interviewing agency principals, weighing proposals and chemistry.
Search Engine Basics: The Meta Tag
Now, I know what you are thinking; “surely we don’t need to worry about Meta tags, as most search engines ignore them” and for the most part you would be right. The importance of Meta tags has diminished so considerably over the past couple of years, that I fully expect this to be the last article that I will write discussing their optimization. That’s not to say that they are already a dead issue, but in the next 6-12 months their importance will be virtually extinguished.
Business Success is Rooted in Sales
When I launched my first business I had a wildly mistaken view of what business actually is. First off, I thought an enterprise was about money. I thought business was about the accumulation, budgeting and the careful spending of dollars. Certainly that’s part of business. But it’s not the important part. I also mistakenly thought business was about creating a high-quality product or service that was compelling and clearly needed. Nope, not even close.
Are These Common Email Mistakes Costing You Business?
I hope that you have already learned not to type your email in ALL CAPS as that is considered YELLING. Also, if you are doing business, I hope you are not one of those that types in all small case letters – no CAPS!
Choose Your Enemy Wisely
When the great Carthaginian general Hannibal was just a boy, his father forced him to declare his undying hatred for Rome. After his father’s death, Hannibal used that rage to propel him in a lifelong battle with the emerging Roman Empire.
Are Banner Ads Worth It?
Most people on the Internet today simply ignore banner ads and move on to other things.
Fail Your Way To The Top
Have you had a challenging day or week? Maybe you’re feeling a little tired or feel discouraged with a current situation. Maybe you are ready to throw in the towel and quit something.