Events
Verbs with Verve
Remember back in the dark days of your school years when you had to learn the parts of speech? A noun is…
Part of the
network
network
Site Map and Meta Tag Questions
Hello Ross, Here are my questions: 1. What are the differences between a typical site map page and a crawler page? 2. Is there any wisdom in having the meta tag with key words only on the Home page of a twenty page site?
The Career Changer Who Loved Too Many
Dear Cathy: I want to find a career that will use my many talents and enthusiasms. I've taught in adult education programs, directed fund-raising for a nonprofit group, served as a radio talk show host, supervised health care aides, trained as a social worker and directed a children's summer camp. I love to motivate people who want to learn but I get frustrated by structure…
Successful Rebranding: How To Revive Your Image
When I moved into my apartment in Brooklyn, there was an Italian restaurant down the street. I never ate there because my neighbors told me the food was bad and the service was worse. One day it closed down and no one shed a tear. It was replaced by an Indian restaurant. I was going to eat there until a neighbor told me not to…
Should a Newsletter Be Part of Your Marketing Plan?
For some companies, a newsletter may be an extraordinary way to increase profits. It may lead double customer retention and triple the lifetime value of your customers. But, that doesn't mean it's for every company.
A Little Fund Makes a Big Media Splash
Kate Lee has the kind of press clippings most PR people would kill for. In less than a year, Lee has been quoted by publications coast-to-coast and appeared on television and radio stations in the U.S. and Canada. Business Week, USA Today, Washington Post, San Jose Mercury News, New York Times, and Atlanta Journal Constitution are just a few of the publications that Lee's name…
