Successful Rebranding: How To Revive Your Image

When I moved into my apartment in Brooklyn, there was an Italian restaurant down the street. I never ate there because my neighbors told me the food was bad and the service was worse. One day it closed down and no one shed a tear. It was replaced by an Indian restaurant. I was going to eat there until a neighbor told me not to…

Should a Newsletter Be Part of Your Marketing Plan?

For some companies, a newsletter may be an extraordinary way to increase profits. It may lead double customer retention and triple the lifetime value of your customers. But, that doesn't mean it's for every company.

A Little Fund Makes a Big Media Splash

Kate Lee has the kind of press clippings most PR people would kill for. In less than a year, Lee has been quoted by publications coast-to-coast and appeared on television and radio stations in the U.S. and Canada. Business Week, USA Today, Washington Post, San Jose Mercury News, New York Times, and Atlanta Journal Constitution are just a few of the publications that Lee's name…

What Martha Is Teaching Us

The media is about five minutes away from overkill on the Martha Stewart story, but don't expect that to stop editors and producers from pushing for more Martha stories. The domestic Goddess makes for good ink and exciting television play. A&E, the normally staid entertainment network, is rushing out a Martha program and is promoting it by using sound bites from the federal prosecutor's press…