Archive
Is your Business Website Lonely?
Simply having a website is not enough to generate traffic anymore. You must promote your site as much as possible to encourage…
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Should a Newsletter Be Part of Your Marketing Plan?
For some companies, a newsletter may be an extraordinary way to increase profits. It may lead double customer retention and triple the lifetime value of your customers. But, that doesn't mean it's for every company.
A Little Fund Makes a Big Media Splash
Kate Lee has the kind of press clippings most PR people would kill for. In less than a year, Lee has been quoted by publications coast-to-coast and appeared on television and radio stations in the U.S. and Canada. Business Week, USA Today, Washington Post, San Jose Mercury News, New York Times, and Atlanta Journal Constitution are just a few of the publications that Lee's name…
What Martha Is Teaching Us
The media is about five minutes away from overkill on the Martha Stewart story, but don't expect that to stop editors and producers from pushing for more Martha stories. The domestic Goddess makes for good ink and exciting television play. A&E, the normally staid entertainment network, is rushing out a Martha program and is promoting it by using sound bites from the federal prosecutor's press…
How to make non-text elements accessible – some notes
Making non-text elements, particularly images, accessible is fundamental to accessible web design; even if you attended to this issue alone, you would make a big impact on the accessibility of your site.
Google Has Been a Mess – Take this Time to Prepare
I just wanted to ask you if you have had anyone complain recently about Google and their rankings? I normally rank #3 or #4 for the search term "custom glass". In the past few weeks I have dropped to page 4. The weird thing is that an unrelated hosting company appears on page 1 of the search results. They have nothing to do with custom…
