Trident Viral Marketing Campaign Isn’t Working

We love to talk about the successes of online video. The viral nature of a good campaign can mean significant impact to the bottom line of a company. Just ask Blendtec. Most are familiar with the “Will it Blend” video phenomenon that still has legs after almost 2 years.

The Online Video Picture in Germany

comScore today provided some interesting insight into online video use in Germany. Among their findings was that the country had 28 million online video viewers watching over 3 billion videos in December. Google sites completely dominated the market share at 51%. 1.7 billion videos were viewed on YouTube alone over the month. Here's a look at where other web properties ranked:

Facebook Now Owns All The Content You Put On…Facebook

As I was sitting down to a nice comfortable night at home I was alerted via Twitter about a change in the Terms of Service (TOS) at Facebook that could be pretty significant. Since I am not totally aware of the protocol for referencing tweets as sources, I will simply give you the whole deal here so the right people can get their Twitter props:

Starting An In-House SEO Program

How do you do in-house SEO if you have never done it before? In the session "In House: I'm responsible for SEO now what?" the panel offers advice on how to create a successful in-house SEO program. (Coverage of SMX West continues at Webproworld Videos.  Keep an eye on Webproworld for more notes and videos from the event this week.)

Tips For Ranking Higher On and With YouTube

Did you know that YouTube is the 2nd largest search engine and the 4th largest web property?  It also attracts hundreds of millions of users a month, and 15 hours of video are uploaded every minute. A web presence with that much power really shouldn't be ignored. At SMX West, YouTube Product Manager Matt Liu made these points, and they are good points to consider…