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Do Your Metrics Measure Up?
At a recent neighborhood function, I had a discussion with someone who worked in the finance area for one of the Big…
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How to Make Sales Without your Own eMail List!
One of the most difficult parts of running a business online is actually getting started.
Finding Niche Markets
Nearly everyone has a hobby, special skill, avocation, or burning interest in something. These interests can point the way to a niche market that can be exploited for earning a little extra money using an Internet storefront. Read below about the Woodburner.com business as a prime example of turning a hobby into a viable business.
Make Your Niche Market Work
MARKETS Internet stores have a distinct advantage over brick and mortar stores: The cost of doing business is less. Leasing space in a viable location and staffing that space are major expenses for the brick and mortar merchant. On the other hand, the Internet store is frequently comprised of one person with a desk top computer.
Taking Credit Cards
Unless you have a special situation, there is only one way to run a successful store on the Internet: Take credit cards.
Finding People Who Make You Money
Most employees are a pain. In addition to the "regular" problems of payroll, sick time, legal issues, etc., there is the bigger issue that EMPLOYEES ARE LOOKING OUT FOR THEMSELVES, NOT FOR YOU.
