Entering The Micro Markets
NICHE MARKETS Internet stores have a distinct advantage over brick and mortar stores: The cost of doing business is less. Leasing space…
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NICHE MARKETS Internet stores have a distinct advantage over brick and mortar stores: The cost of doing business is less. Leasing space…
MARKETS Internet stores have a distinct advantage over brick and mortar stores: The cost of doing business is less. Leasing space in a viable location and staffing that space are major expenses for the brick and mortar merchant. On the other hand, the Internet store is frequently comprised of one person with a desk top computer.
Unless you have a special situation, there is only one way to run a successful store on the Internet: Take credit cards.
Most employees are a pain. In addition to the "regular" problems of payroll, sick time, legal issues, etc., there is the bigger issue that EMPLOYEES ARE LOOKING OUT FOR THEMSELVES, NOT FOR YOU.
Let me begin by saying that I am not a "goth" individual and I know very little about the culture; however, I did find several items in your inventory that I could see myself or others like me purchasing for various reasons unrelated to the "goth" culture. Having said this, here are my suggestions for increasing your site's trustworthiness and attracting more visitors.
Keep it simple! You've heard this from us before but, we can't stress the point too much. Your Internet store is not for you; It's for your customer.