Tools For Site Design

Site design: layout Now that you know the four the elements of good site design, it's time to put the knowledge to work. The objective of the website will dictate the content which in turn imposes conditions on navigation. Navigation, in turn, imposes conditions on the pages themselves. This is counterintuitive. One would expect pages to set the direction of navigation.

Getting Publicity Through the Newsgroups

NEWSGROUP ADVERTISING With everything one hears, after a while you start to think that news groups are just for posting porno pictures. Not true. news groups almost define the niche market. There are over 40,000 newsgroup categories on just about every subject you can imagine.

Get Action With Your Consumer Complaint

1. Be businesslike, don't rant. Ranting and raving accomplishes nothing, but makes you sound like a lunatic. Put your rants on www. zinos.com and write something brief and to-the-point to the company.

How to Make a Consumer Complaint

1. Be businesslike, don't rant. Ranting and raving accomplishes nothing, but makes you sound like a lunatic. Put your rants on www. zinos.com and write something brief and to-the-point to the company.

Do Your Metrics Measure Up?

At a recent neighborhood function, I had a discussion with someone who worked in the finance area for one of the Big 4 accounting firms. Since he specialized in the valuation of companies, I asked him about the models he used and he brushed me aside to tell me it was all about the assumptions, not the models per se.