Do Your Metrics Measure Up?

At a recent neighborhood function, I had a discussion with someone who worked in the finance area for one of the Big 4 accounting firms. Since he specialized in the valuation of companies, I asked him about the models he used and he brushed me aside to tell me it was all about the assumptions, not the models per se.

7 min read Archive

Entering The Micro Markets

NICHE MARKETS Internet stores have a distinct advantage over brick and mortar stores: The cost of doing business is less. Leasing space in a viable location and staffing that space are major expenses for the brick and mortar merchant. In contrast, the Internet store is frequently comprised of one person with a desk top computer spending just a few hours each week.

3 min read Archive

Converting visitors to customers

THE PURCHASE DECISION Whenever we make a purchase, there is a three stage mental process: want, need, and rationale. A website is unique because it can direct and focus a shopper on each of these stages. The website can be as effective as, and more efficient than, a full color brochure. And, the website has the added advantage of providing a shopping cart to respond…

6 min read Archive