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NEWSGROUP ADVERTISING With everything one hears, after a while you start to think that news groups are just for posting porno pictures.…
NICHE MARKETS Internet stores have a distinct advantage over brick and mortar stores: The cost of doing business is less. Leasing space in a viable location and staffing that space are major expenses for the brick and mortar merchant. In contrast, the Internet store is frequently comprised of one person with a desk top computer spending just a few hours each week.
I must say.. the site does offer a very focused type of product.. but that is not the issue at hand.
THE PURCHASE DECISION Whenever we make a purchase, there is a three stage mental process: want, need, and rationale. A website is unique because it can direct and focus a shopper on each of these stages. The website can be as effective as, and more efficient than, a full color brochure. And, the website has the added advantage of providing a shopping cart to respond…
One of the most difficult parts of running a business online is actually getting started.
Nearly everyone has a hobby, special skill, avocation, or burning interest in something. These interests can point the way to a niche market that can be exploited for earning a little extra money using an Internet storefront. Read below about the Woodburner.com business as a prime example of turning a hobby into a viable business.
