Archive
The Little Corporation Who Cried Wolf
Recently I was working with a client, Bob, on a problem he was experiencing at work. He's a VP for a high-tech…
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Metadata Is Essential Web Writing Skill
Metadata is one of the most misunderstood aspects of content management and website design. Editors and writers tend to look at it as a technical issue. Technical people look for a software solution. Both are wrong. Metadata is a fundamental skill that web writers and editors must acquire.
Three Skills for Effective Multi-Tasking
Whether you like it or not, multi-tasking is a way of life these days. The ability to deal with multiple tasks going on at the same time is a needed skill for getting through your workday and personal/family demands.
Damashi Peer Review – Develop A Theme And Stick With It
The site has an inconsistent and incomplete feel. Individual elements are attractive such as the ideogram and script at the top of the initial page. But the navigation links at the bottom of the page clash with their red and blue fonts. Moving forward to the shopping cart and the page scheme changes from a yellow theme to a pale green. There's merit in having…
Beware Of Search Engine Vanity
Just a few years ago, when asked "How do you drive traffic to your website", many companies would name banner ads as their main marketing medium for increasing online revenues. In an effort to increase brand awareness, companies spent thousands of dollars on obnoxious banner advertisements on high profile websites in an effort to cement their reputation as the number one company or product in…
Boomerang, Don’t Ricochet your Web Site Visitors
You don't win your Web site visitors' trust right away. It may take from 4-7 visits before they buy. You must always give them a reason to buy, and not offend them in any way because they will ricochet to other sites. Here's some ways to get people to keep coming back to your site:
