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Branding Basics

Branding is the process by which you attempt to differentiate your business from your competitors. Just as a brand will allow your horse to be recognized among the rest of the herd, so too must your business's brand set you apart. Although your name and logo are important features of your brand, there's a lot more to it than that.

Coping with Interruptions

This past few weeks has brought into a brighter light one of the obstacles that we, as home business owners, have to endure all the time unexpected interruptions. Sure, interruptions don't just happen to home business owners but we seem to have the most unique ones.

The Little Corporation Who Cried Wolf

Recently I was working with a client, Bob, on a problem he was experiencing at work. He's a VP for a high-tech company who has gone through more re-orgs, mergers, acquisitions and other corporate changes than I could possibly begin to remember.

Create Clear Expectations

One of the most important things that you can do, to help your organization be as effective as it can be, is to offer your team of people clear job descriptions and expectations.