Go Niche!
Understanding the Cost of Going Broad If you try to sell anything to anyone, you’ll quickly hit a wall. Even if you…
network
Understanding the Cost of Going Broad If you try to sell anything to anyone, you’ll quickly hit a wall. Even if you…
Monday morning I caught part of an interview on the "Today Show" with an online auction fraud expert. I didn't catch her name, but she was giving tips on how buyers and sellers can protect themselves from auction fraud.
When I first decided to publish an eBook I wanted to test the market, so I produced a free eBook just to work through the process. My aim was to do this as inexpensively as possible. This giveaway, titled "How To Sell Your Competitor's Book Online," is downloaded approximately 100 times a month from various locations.
While reviewing my pay per click listing expenditures at Overture this past week, I was absolutely shocked to see that the cost of one account had more than quadrupled a few days earlier.
First impressions The home page loaded quickly on a dial up connection - good. It is also good to have an example of what is on offer on the homepage. You are listed well on Google for "karate books" and "karate videos". The initial impression is gaudy - very yellow, red and blue! The discount videos page almost hurts the eyes.
Most of us remember the commercial that said, "I told two friends, and they told two friends, and so on, and so on, and", well you get the picture. This commercial, which represented Breck Hair Shampoo, ran so many times that even I remember who the commercial represented.