Targetting an audience in Marketing

Some people still underestimate the importance of targeting audiences in marketing. Targeting your audience is a key factor to the effectiveness of your marketing activities online. First, what does it really mean? Targeting an audience in ecommerce simply means concentrating on a particular group of people that are more likely to respond in a positive way to your marketing campaign and what you do.

Earning Bidders’ Trust with Your eBay Auctions

Monday morning I caught part of an interview on the "Today Show" with an online auction fraud expert. I didn't catch her name, but she was giving tips on how buyers and sellers can protect themselves from auction fraud.

eBooks: Free Marketing Tools That Promote Your Product

When I first decided to publish an eBook I wanted to test the market, so I produced a free eBook just to work through the process. My aim was to do this as inexpensively as possible. This giveaway, titled "How To Sell Your Competitor's Book Online," is downloaded approximately 100 times a month from various locations.

Too Much Traffic Causes Accidents

While reviewing my pay per click listing expenditures at Overture this past week, I was absolutely shocked to see that the cost of one account had more than quadrupled a few days earlier.

Damashi Peer Review – Stick With Link Colour Conventions

First impressions The home page loaded quickly on a dial up connection - good. It is also good to have an example of what is on offer on the homepage. You are listed well on Google for "karate books" and "karate videos". The initial impression is gaudy - very yellow, red and blue! The discount videos page almost hurts the eyes.