Affiliate Marketing and Spam: The New Realities

With all the tools available to affiliate marketers, nothing quite compares to a well-written email that that introduces you, explains your affiliate's benefits, and piques the prospect's interest. The path to marketing success is then relatively straightforward - you create a killer letter and get it to as many prospects as possible. Simple, isn't it?

How to Market and Protect Your New Ideas

The intellectual property transfer market is now estimated to be worth over $100 billion. If you have a new idea, a patent or an invention, you may be able to license it or sell it for millions of dollars. Many Fortune 500 companies are now making their intellectual property available for sale or licensing at new online intellectual-property exchanges. These companies are trying to maximize…

Choosing the Right Website Designer

You've made up your mind. You want to have a website to represent your business. The next decision to be made . . . who should you hire to develop your site?

Creating an Effective Pay-Per-Click Campaign

Optimizing your website for the 'traditional' search engines can be a daunting task, and one that many people are either unable or unwilling to attempt. Fortunately, pay-per-click search engines (PPC SEs) allow us to specify exactly what key phrases we want to be listed under -- for a price.