How to Market and Protect Your New Ideas

The intellectual property transfer market is now estimated to be worth over $100 billion. If you have a new idea, a patent or an invention, you may be able to license it or sell it for millions of dollars. Many Fortune 500 companies are now making their intellectual property available for sale or licensing at new online intellectual-property exchanges. These companies are trying to maximize…

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Choosing the Right Website Designer

You've made up your mind. You want to have a website to represent your business. The next decision to be made . . . who should you hire to develop your site?

3 min read Archive

Creating an Effective Pay-Per-Click Campaign

Optimizing your website for the 'traditional' search engines can be a daunting task, and one that many people are either unable or unwilling to attempt. Fortunately, pay-per-click search engines (PPC SEs) allow us to specify exactly what key phrases we want to be listed under -- for a price.

5 min read Archive

I Don’t Need a Website… Do I?

Once upon a time, in a small home office, a busy entrepreneur wondered why he wasn't quite as busy as he would like to be. "I market my business as much as possible", said the entrepreneur, who has implemented many marketing procedures while running his business.

4 min read Archive

How To Upsell Your eBay Auction Bidders

Now tell the truth- You sprung for that candy bar near the checkout line last time you went grocery shopping right? My kids are experts at getting me on the impulse buys. As an eBay seller, you have the perfect opportunity to offer your buyers a little something extra just before they pay-- an extra goodie to go along with their winnings. I'm often surprised…

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