Archive
Coping With Business Bullies
Dear Susan: My boss spends so much time on trying to find things I am doing wrong that I frankly do not…
Part of the
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Go Ahead And Use That Copyrighted Material, It’s Fair Use!
Most people would like to use a picture or some textual information they found on the Web, but they assume that copyright law prevents them from doing so. The copyright law provides a "fair use" exception that permits you to legally use copyrighted material for many purposes.
Image is Everything!
Marketing is an integral part to any business, especially for a Virtual Assistance who has to rely on a professional and creative image. How you get the word out about your VA service can have a tremendous impact on the success of your business. Just throwing together a business card or brochure to hand out, or a quick website is not enough. You need to…
The Couch Potato Critic
This is an idea I've had for a while about a Web business. I don't know if it's a good idea - you be the judge. You are free to use this idea because I won't have the time to use it myself.
It’s not what you do. It’s the way you do it.
Does the end justify the means? Does it really matter how you achieve your goal? Is any method justified?
How To Calculate the Lifetime Value of A Client
First, some food for thought. Jeffrey Pfeffer, best-selling author and Stanford University Graduate School of Business Professor, reported in the December 2002 issue of Business 2.0 a major disconnect between technology investments and customer satisfaction. He found that although one research firm reports that 34% of technology managers continue to invest in customer relationship management (CRM) software (to the estimated tune of $38B through 2005),…
