Business Menu Planning-Satisfy Your Customers, Don’t Stuff Them!

I remember when hair salons offered very basic services. They cut hair, styled hair, permed hair and colored hair and occasionally they did a manicure or even a pedicure for their select clientele. I am a creature of habit. I have been going to the same salon, with the same stylist for 19 years. Nancy knows everything about me and my family and she does…

Panicked at the Podium? Practical Skills To Cope With Performance Anxiety

I know what you're going through. No matter how many times you may have done it, thinking about your next presentation fills you with dread. As you head up to the podium, waves of panic sweep over you from head to foot. You look out at the sea of expectant faces, all eyes on you, and what you want more than anything is to RUN…

SEO Corner: The Search Engine Marketing Cycle – Part 1

Reader Question: I am in the typical quandary of the Internet small business owner. I am trying to find a submission/optimization company that will do a good job for us at a reasonable price. We have found that the sales go up for about a three-month period when we take on a new service, then the sales level, then they fall. We are not opposed…

Go Ahead And Use That Copyrighted Material, It’s Fair Use!

Most people would like to use a picture or some textual information they found on the Web, but they assume that copyright law prevents them from doing so. The copyright law provides a "fair use" exception that permits you to legally use copyrighted material for many purposes.

Image is Everything!

Marketing is an integral part to any business, especially for a Virtual Assistance who has to rely on a professional and creative image. How you get the word out about your VA service can have a tremendous impact on the success of your business. Just throwing together a business card or brochure to hand out, or a quick website is not enough. You need to…