Fear Can Destroy Your Business
Fear is funny stuff. On the one hand, it keeps us from climbing too high in the tree. And from walking too…
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Fear is funny stuff. On the one hand, it keeps us from climbing too high in the tree. And from walking too…
If you are like most people, when you want to visit a specific site on the Internet you begin by double-clicking on the Internet Explorer icon. Once Internet Explorer opens and your default homepage loads, you then type the address in the address bar at the top of the window. If you are the impatient type, this can seem like forever.
Do you struggle through a maze of Internet words, acronyms, and phrases, wondering if you'll ever learn enough to successfully operate your online business? Is your brain buzzing with thoughts of associate programs, e-commerce, conflicting statistics, just-in-time transactions, B2B, B2C, B2Whatever, and branding?
New distributors hear this as soon as they join, seasoned distributors live it every day, and trainers shout it from the rooftops so their organizations get it loud and clear "Be a product of the product!"
More audits are being performed in financial departments today due to the irresponsible behavior of a few top executives. Why stop there? Might it not be useful also to look at marketing investments as a fertile field for scrutiny? A marketing audit would measure profit and loss just as an accounting audit does. That is, it would measure return on investment (ROI). This article points…