PR Is Just Smart Business

The name of the game is doing our part to achieve manage- ment's objectives. And public relations best practice - properly applied - does just that.

Correcting Software Translations

Some time after I started a new profit center, polishing foreign software translations, I began encouraging others in my industry to follow my lead. If you love working with words, here's part of what you need to begin a similar venture: good grammar and communication skills, focus, flexibility, and wisdom.

Gateway Pages Versus Great Content

Gateway pages are called by many names. Bridge, doorway, entry, and portal pages, to name a few. Their purpose is to trick search engine spiders into believing the page is highly relevant for a given keyword, and thus warrants a high position on the list offered to the searcher. At best such pages suggest a lack of ethics. At worst, they will bite you badly…

8 Tips for Establishing Successful Reseller Programs

So you're a small but growing company, thinking about establishing some reseller contracts to push your products. Maybe you've decided to expand into a new market where you don't have a presence. Maybe you've hit on a windfall - a company has come to you wanting to resell for you and they already have customers lined up! Or maybe you already have some reseller agreements…

Eight Great Ways to Fill a Workshop in a Bum Economy

Yes, you can fill a workshop when spending is down and buyers are wary. If your topic is clear, your marketing materials well-done, your product solid and your title catchy, success shouldn't be tough. The fact is that people are as hungry as ever for the inspiration and stimulus a workshop provides, even when they're nervous about money. And even though most bum economies recover…