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When you pay for business services of any kind – particularly consultancy – you are paying for three different ingredients: materials, expertise…
Today I almost rented an office. I know, I know. How on earth could I ever consider giving up working at home? Well, I did say, "almost". But there are days when an office looks pretty darn good.
Myth No.1: Build it and they will come Traffic is everything. As thousands of webmasters have already learned, you can have a catchy domain name and an impeccably designed website already on the web.
For far too long, we moderns have relied on our analytical/logical brain to make important life decisions. It is my belief that our imaginative/creative brain holds the key to better, smarter and more soulful decisions. This is because the right side of the brain, which loves creativity---taps into your intuitive nature.
Seems like everyone is looking for the proverbial free lunch these days, particularly when it comes to marketing communications. Well, I hate to burst anyone's bubble, but there's no such thing. However, there are ways to stretch your budget and marketing public relations (PR) is one of them.
I remember what it was like when I was still working away from home. I remember all too clearly how desperate I was to quit my job and stay home with my children. It was my mission in life. So....there was a lot of discussion between my husband and I. There were a lot of questions that we asked ourselves; Can we afford to do…
