Tips for an effective Website

False Economies of Scale?

When you pay for business services of any kind – particularly consultancy – you are paying for three different ingredients: materials, expertise and overheads. The cost of materials is low with consultancy, and fairly static – the larger the supplier is, the more economically they will be able to source the materials from their own […]

Ten Tips to Communicating Clearly

Focus Pardon me while I completely butcher Rudyard Kipling: "If you can keep your focus while all around are losing theirs, than you'll be a successful marketer my sonor daughter." Focus, focus, focus. It's the number one rule of communicating clearly. Without it all you've got is a formless group of ideas in search of a topic.

Get Top Search-Engine Ranking Using Keyword

Keywords and META tags can dramatically improve your search-engine ranking. Your prospects use keywords and key phrases to find you in the search engines. They give your web pages a chance to come up in the search results when your prospects type in words into a search engine that match the keywords in your META tags and web content.