Build A Site That Sells Effectively

I won't overwhelm you by the amount of text that you've already digested in various "How-To" articles and eBooks on this subject. But, since 'Building A Site That Sells Effectively' is part of the Monster Puzzle series, I'll give you a useful checklist of Do's and Don'ts here:

4 min read Positioning

10 Keys to Copy That Sells!

Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ... to get results! These guidelines can apply to most any form of consumer marketing communications: sales letters, brochures, web copy, or direct mail. As long as your goal is to elicit a reaction from your reader, you've come to the right place.

5 min read Archive

Working at Home? Here’s 10 Ways to Be More Productive

Ah, working at home... Visions of leisurely days, conference calls in comfy sweatpants, increased productivity with fewer interruptions. But the distinctions between work life and home life soon blur. You really should throw some laundry in the wash before you write that proposal. You have an hour before a meeting: Should you balance your books or clean the kitchen? And remember to call that client…

5 min read Archive

Demand the Why, Don’t Settle for Just the How-To

I'm with the childhood development scientists who recently authored "The Scientist in the Crib." (http://www.amazon.com/exec/obidos/ASIN/0688177883/susandunnmome- 20 ). Their rationale - "while popular books about science speak to intelligent, perceptive adults who simply want to learn, books about babies typically just give advice, heavy on the how-to and light on the why."

3 min read Systems

Mr. Geez is Back in Business! Wanna Know How?

Are you just marketing? I mean marketing just for the sake of generating sales? Sure everybody does it for sales. However, with the increasing online competition, generating enough sales has become even more difficult if not impossible.

5 min read Demographics