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Question: Carey, I bought a computer through PeoplePC, so I get their service included for 3 years. I have been having trouble…
There are many Web sites I visit every day and will probably never return to again. It's not that I didn't like the site, or that I wasn't interested in the topic, services, or products offered. It's just that I wasn't ready to take action right now. So I clicked away and will probably forget about them.
I won't overwhelm you by the amount of text that you've already digested in various "How-To" articles and eBooks on this subject. But, since 'Building A Site That Sells Effectively' is part of the Monster Puzzle series, I'll give you a useful checklist of Do's and Don'ts here:
Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ... to get results! These guidelines can apply to most any form of consumer marketing communications: sales letters, brochures, web copy, or direct mail. As long as your goal is to elicit a reaction from your reader, you've come to the right place.
Ah, working at home... Visions of leisurely days, conference calls in comfy sweatpants, increased productivity with fewer interruptions. But the distinctions between work life and home life soon blur. You really should throw some laundry in the wash before you write that proposal. You have an hour before a meeting: Should you balance your books or clean the kitchen? And remember to call that client…
I'm with the childhood development scientists who recently authored "The Scientist in the Crib." (http://www.amazon.com/exec/obidos/ASIN/0688177883/susandunnmome- 20 ). Their rationale - "while popular books about science speak to intelligent, perceptive adults who simply want to learn, books about babies typically just give advice, heavy on the how-to and light on the why."
