network
In the world of marketing communications, your first impression - your headline - can lead to either marketing success ... or failure.
This article is adapted from my new email workshop, Writing To Sell In The Internet Age. If you want to get a taste of the workshop, you can sign up for the free mini-course based on Writing To Sell In The Internet Age, on the Web site --- http://www.digital-e.biz/
Let's say you already know what a visitor actually want from you, since you're successful in driving targeted traffic. Right? You've tried hard to get everything there is to turn her down as a customer. That includes your website design, guarantees, ease of interface etc.
There are many Web sites I visit every day and will probably never return to again. It's not that I didn't like the site, or that I wasn't interested in the topic, services, or products offered. It's just that I wasn't ready to take action right now. So I clicked away and will probably forget about them.
I won't overwhelm you by the amount of text that you've already digested in various "How-To" articles and eBooks on this subject. But, since 'Building A Site That Sells Effectively' is part of the Monster Puzzle series, I'll give you a useful checklist of Do's and Don'ts here:
Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ... to get results! These guidelines can apply to most any form of consumer marketing communications: sales letters, brochures, web copy, or direct mail. As long as your goal is to elicit a reaction from your reader, you've come to the right place.
