Targetting an audience in Marketing
Some people still underestimate the importance of targeting audiences in marketing. Targeting your audience is a key factor to the effectiveness of your marketing activities online. First, what does it really mean? Targeting an audience in ecommerce simply means concentrating on a particular group of people that are more likely to respond in a positive way to your marketing campaign and what you do.
Earning Bidders’ Trust with Your eBay Auctions
Monday morning I caught part of an interview on the “Today Show” with an online auction fraud expert. I didn’t catch her name, but she was giving tips on how buyers and sellers can protect themselves from auction fraud.
eBooks: Free Marketing Tools That Promote Your Product
When I first decided to publish an eBook I wanted to test the market, so I produced a free eBook just to work through the process. My aim was to do this as inexpensively as possible. This giveaway, titled “How To Sell Your Competitor’s Book Online,” is downloaded approximately 100 times a month from various locations.
Too Much Traffic Causes Accidents
While reviewing my pay per click listing expenditures at Overture this past week, I was absolutely shocked to see that the cost of one account had more than quadrupled a few days earlier.
Damashi Peer Review – Stick With Link Colour Conventions
First impressions
The home page loaded quickly on a dial up connection – good. It is also good to have an example of what is on offer on the homepage. You are listed well on Google for “karate books” and “karate videos”. The initial impression is gaudy – very yellow, red and blue! The discount videos page almost hurts the eyes.
The Power of Word of Mouth
Most of us remember the commercial that said, “I told two friends, and they told two friends, and so on, and so on, and”, well you get the picture. This commercial, which represented Breck Hair Shampoo, ran so many times that even I remember who the commercial represented.
How to Create a Successful Workplace Environment
One needed element for a successful workplace environment, in today’s world, is adaptability. The ability for the organization, as a whole, to adapt to changes in the economy and buying practices of the public, to overcome new competition or to meet the needs of the self-aware employee who is looking for advancement or growth within your structure.
What Does a Positive Attitude Do For You?
Now, more than ever, you need to keep a positive attitude or mindset towards work, life and those around you. In fact, the Center for Public Resources did a national survey and found that 90% of the time people are fired for poor attitudes, inappropriate behavior and poor interpersonal skills rather than deficient job skills.
Damashi Peer Review – Too Much Red!
On the first loading of the site what hits me is the abundant use of red and size of text. The page just jumps out and smacks my eyes. Ok this is a karate site but still.
I Hate My Boss. How Can I Stay Motivated?
I’d like to tell you a story about a fellow “Wiz-dom” subscriber who wrote me with a story of workplace woe. “Sally” likes her job, but has a hard time staying productive and motivated to do a good job because she hates her boss.