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Sales letters, sent via e-mail or snail mail, are an effective and inexpensive way to get your message out. Even if your…
One of my cousins' sister is a student of archaeology. She's got a passion for it. A couple of days back she invaded our house and dragged me to one of her friend's beautiful house backyard where I had some weird but useful discussion with her friend.
Over the past few years working on the Web at a deeper level, I've noticed that only a handful of people are actually working on building customer relationships. Heck, that's where the real money can be made.
If you publish an e-mail newsletter, or "e-zine," you'll need to sign on with a list service (or "listserve") to manage your subscriber list. There are many types of listserves out there, so here are some guidelines to help you choose one that's right for you.
The Web is intended to help people find information quickly and easily. So why do so many sites make it difficult for users to get what they need? While neat design can add impact to your message, make sure the message itself doesn't get lost in the mix.
If you're selling your book online, you're practically guaranteed to increase sales by publishing an e-mail newsletter, or "e-zine."
