Archive
Busting the Home-Biz Myths
Don't believe all the guidelines and hype about running a business from home. Some of the rules, set out in books and…
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How to Build Relationships that Transform into Sales
Over the past few years working on the Web at a deeper level, I've noticed that only a handful of people are actually working on building customer relationships. Heck, that's where the real money can be made.
21 Questions to Ask Any List Service Before You Sign on With Them
If you publish an e-mail newsletter, or "e-zine," you'll need to sign on with a list service (or "listserve") to manage your subscriber list. There are many types of listserves out there, so here are some guidelines to help you choose one that's right for you.
Avoid These 5 Web Site Blunders!
The Web is intended to help people find information quickly and easily. So why do so many sites make it difficult for users to get what they need? While neat design can add impact to your message, make sure the message itself doesn't get lost in the mix.
Sell More Books With an E-mail Newsletter
If you're selling your book online, you're practically guaranteed to increase sales by publishing an e-mail newsletter, or "e-zine."
5 Ways to Give Your Web Site a Big-Company Look and Feel
We all DO judge a book by its cover, and the same saying goes for Web sites. I've seen many entrepreneurs offer great information on their Web pages, but compromise their image dramatically with a few amateur mistakes that can be VERY unforgiving.
