Your article idea must be new — but not too original

Editors lie. They tell writers they want to fascinate their readers with what's new and exciting. But if you read their magazines you see that they constantly recycle old topics, and if your article proposals are too edgy, editors won't buy. For example, in 1995 I was trying to sell articles about the Internet to general-interest and women's magazines. No sale. At that stage, the…

Five Lazy Ways To Market Your Business

There's a store in the middle of our town that's been, in quick succession: a soft furnishings retailer, a record and CD store, a lighting shop, a pet store, and yet another soft furnishings store. It's currently a coffee shop.